Our Team
Ed Campbell
Furniture & Bedding Sales Specialist
Contact Ed for Natuzzi, Avocado, Greenington, Legends and Good Vibe Sleep.
Mobile: 248-790-1954
Email: Ed@GreenZoneFurnishings.com
Ed is a transformational leader and sales professional with 25 years of experience in the mattress and furniture industry. His expertise lies in helping retailers in the Great Lakes Region grow their businesses through increased traffic, strategic brand selection, and training programs that develop confident, creative, and successful sales teams.
Throughout his career, Ed has held several high-profile positions, including Vice President of Sales - Retail at Brown Jordan and Director of Sales - West at Resident. In these roles, he demonstrated his ability to develop and execute effective sales strategies, cultivate key partnerships, and drive profitable growth. His achievements include successfully leading teams of regional account managers, handling national accounts, and utilizing data-driven insights to identify growth opportunities.
Ed's professional journey also includes significant tenures at Reverie as a National Account Manager and at Tempur-Pedic as a Business Development Manager. During his time at Tempur-Pedic, he achieved remarkable results, growing his sales territory by 146% and driving 80% of the company's sales across Michigan. Ed's diverse experience, coupled with his entrepreneurial spirit—evidenced by his decade-long ownership of an online furniture business—has shaped him into a versatile and accomplished sales strategist with a proven track record of securing millions in revenues for organizations.
In addition to his professional achievements, Ed is an author, having written a book titled “Lasting Encouragement.”
Tony Joseph
Furniture & Bedding Sales Specialist
Contact Tony for New Classic, Primo, 3Z, and CSP - Comfort, Sleep, Products.
Mobile: 248-230-0018
Email: Tony@GreenZoneFurnishings.com
Tony graduated from Augsburg College in Minneapolis, MN with a major in Sociology and minor in Urban Studies.
He started his career in the bedding industry in 1998 at Sealy Mattress in St. Paul, MN as an operations manager. In 2001 was promoted to a account manager covering top 100 retailers in the Midwest (Slumberland, Art Van Furniture, Furniture Mart USA, etc.)
Tony left the bedding industry between 2006 to 2008 and started a career in corrugated packaging sales where he specialize in retail packaging. His focus was on marketing and private label packaging in MI and OH. His clients included major automotive teri one suppliers and consumer packaging customers throughout MI and OH. Tony assisted many of his manufacturers with increasing their sales by collaborating on unique packaging concepts and designs that consumers preferred.
Tony returned to the bedding industry in 2008 to help launch I Love My Pillow into a national brand selling to many of the top 100 furniture retailers across the country and major big box retailers such as Bed Bath and Beyond, Sam’s Club, Costco, TJ Max Corp, and Menards.
Over the last few years, Tony has worked with bedding and furniture manufacturers to developing products for key retailers, marketing campaigns that help drive traffic, and training programs to engage the sales people that help increase profits and commissions.
Being Valued
Training Team
Contact Elaine for all of your Training needs.
Mobile: 561-523-5003
Email: Training@GreenZoneFurnishings.com
The Training Team at Being Valued is a proud partner of Green Zone Furnishings. Since 2000, Being Valued has created Sales Training Programs in a wide range of industries, including Fortune 100 companies. Being Valued creates learning experiences to grow people and profits.
Being Valued has a rich history of increasing sales within the Furniture and Mattress Industry. They partner with the top brands in the industry to personalize their learning content for virtual Learning Management Systems, and they create quality in-person training. Additionally, they provide content creation, training videos, training courses, and ongoing professional development training for the top trainers in the Furniture and Mattress Industry.
Being Valued thoughtfully recognizes hidden talents, changes employee behavior, and increases productivity. They help people learn from their struggles and grow their gifts.
Being Valued provides exponential growth through the value of experiential learning. Behavioral scientists have found that employees learn 20 times faster with hands-on, experiential learning. All Being Valued trainings are interactive, memorable, and fun!
Elaine Biskupic
Elaine is a trusted advisor and consultant to C-suite executives, professional athletes, and employees in a range of global industries. For more than 20 years, she has created training content to measurably improve performance and increase sales. Elaine previously served as Director of Learning and Development for Resident brands and now works closely with Avocado Mattress Brands.
Danni Askew
Danni creates visually-engaging training content that is outcome-driven and designed to increase sales. After beginning her career as a Trainer in the restaurant and hospitality industry, Danni pivoted into the Furniture and Mattress Industry as a Trainer and Content Creator for HOM Furniture, Steinhafels, Mattress by Appointment, and Avocado brands. Danni’s undergraduate degree specialized in leadership development, and she is currently an MBA candidate.
Training Network
Since 2001, Being Valued has been developing an expansive network of creatives who they collaborate with regularly on projects. They are a dynamic collective of designers, instructors, writers, producers, editors, and experts in their field. They also contract with local trainers to provide personalized service.
Join the team! They are always looking for training talent. For more information, contact Elaine at 561-523-5003.
Training Testimonials
“Best program I have ever used hands down. The curriculum was specific to my needs and easy to use and follow. Thank you. You have a lifelong customer. HIGHLY recommend!”
Serta Simons Bedding, Content Creation
“The most informative and engaging training sessions that I have ever been a part of and the rest of the team agrees.”
Avocado Brands, In-Person Trainings
“Best corporate training ever! Engaging, experiential learning, energizing and enlightening! Phenomenal experience, I would do it again in a heartbeat!”
Resident Brands, Sales Training
“Elaine and Danni have the process down to a science to assist you with establishing an organized process for onboarding. 100% above expectations – in the care they take in conducting the due diligence for information, to the guidance, to the leadership they provide in how and why the product should be executed. I highly recommend their services for developing training programs for any ‘widget’!”
Mattress By Appointment, Learning Management Systems Content Creation
